H₂O Plus Gives Back to Local Waters

Global skincare brand teams up with Fraser Riverkeeper

H₂O Plus, the creator of sea-derived skincare, proudly announces its partnership with Fraser Riverkeeper. Their collaboration demonstrates a mutual commitment to restoring and protecting the world’s most vital resource. It also represents a natural evolution of H₂O Plus’ original water-inspired concept.

“Our alliance with Fraser Riverkeeper is a natural fit,” said Bob Seidl, President and CEO of H₂O Plus. “Our shared advocacy for clean, plentiful water is a mission that’s inherent to both of us. It’s at the heart of H₂O Plus’ 20-year heritage.”

Marking the international launch of Sea Pure^TM, H₂O Plus’ first all-natural skincare collection, this philanthropic effort underscores the brand’s regard for marine life. Sea Pure reveals naturally younger-looking, age-resilient skin by harnessing the power of sea moss, sea lavender and other marine-sourced nutrients.

Beginning December 2009, H₂O Plus will donate 100 percent of the proceeds from their limited-edition Sea Pure t-shirts to Fraser Riverkeeper and other water conservation charities. The organic cotton t-shirts feature the Sea Pure natural product seal, which states that the formulas are 100 percent vegan and biodegradable; free of synthetic fragrances, parabens, petrochemicals, phthalates and sulfates; cruelty free and against animal testing.

“Fraser Riverkeeper is honored to partner with H₂O Plus. Every dollar they help us raise and every story they help us tell will bring us one step closer to re-establishing the Fraser River and the salmon it sustains as the biological, economic and cultural heart of this region.  We are all working towards swimmable, drinkable, fishable waters,” said Doug Chapman, Fraser Riverkeeper.

As part of their collaboration, H₂O Plus and Fraser Riverkeeper will host a series of exclusive in-store shopping events. A percentage of profits from the events will support the organization’s efforts to protect, conserve, and improve the water quality and fish habitat of the Fraser River and its watershed.

H2O Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company’s retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H2O Plus please contact Kerri Lee Ross or Rhiannon Yarrow of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Rhiannon@sirenpr.com.