On World Water Day this year, Teva launched “Pair for a Foot”, which will protect one linear foot of global waterways for every pair of Teva shoes and sandals sold in 2011. This long-term initiative will help protect over four million feet of global and Canadian waterways.
Teva’s campaign will support their ongoing partnership with Waterkeeper Alliance to create safe, clean watersheds. With Teva’s support, several major water-preservation projects will be kicking off in the summer of 2011, including Lake Ontario’s first beach preservation tour, Fraser Riverkeeper’s anti-polluter patrols of the Fraser River in British Columbia, and water quality sampling in the Ottawa River.
