The Great Salmon Watershed is
at Risk
A Lifeline Under Threat
From its headwaters in the Rocky Mountains to its vast estuary at the Pacific, the Fraser River sustains ancient forests, vital salmon runs, and communities that have thrived for millennia. But habitat loss, pollution, and climate change are pushing its ecosystems to the brink—threatening biodiversity, cultural heritage, and food security.
The 30x30 Fraser Watershed Challenge is our bold response.
By protecting 30% of the Fraser Watershed by 2030, we can safeguard this natural and cultural legacy before it is irreversibly altered. This is not just conservation—it’s a commitment to future generations, to reconciliation, and to the ecological integrity of one of the world’s great rivers.
This is our moment to act.
With your help, we can ensure that the Fraser remains a thriving, life-giving force for centuries to come.
We’ll achieve this vision by
Collaborating with First Nations to establish a network of Indigenous Protected & Conserved Areas and Salmon Parks.
Inviting First Nations, conservation organizations, governments, communities and you to support habitat protection.